Studio L’île has created the project Craftory Design as a research laboratory. Its aim is to investigate the material and immaterial cultural heritage of historical handicraft and to transfer this into the realization of unique items and small collections in limited edition, re-elaborated in contemporary style, creating new sceneries of a cultural nature. Thus, Craftory presents itself as an experience-project as well as productive intelligence, narrated through a new way of contemporary living.
Craftory’s minimal and elegant visual identity follows the same storytelling strategy as design collection. It is impressive and effective because it interprets the concept of the project itself, through innovative graphic solutions, conjugating it in printed media and digital advertising: from origami brochures to web cards, typeface and online catalogue.
Studio L’île a imaginé le projet Craftory Design comme un laboratoire de recherche dont le but est d’étudier le patrimoine culturel matériel et immatériel de l’artisanat traditionnel, à travers la fabrication de pièces uniques et de petites séries en édition limitée, réinterpretées de façon contemporaine. En créant de nouveaux scénarios de type culturel, Craftory devient une expérimentation projectuelle et d’intelligence productive, racontée à travers une autre manière d'habiter contemporaine.
L’identité visuelle de Craftory, minimale et épurée, partage la même stratégie narrative que la collection. Elle se révèle efficace et captivante parce qu’elle interprète, à travers des solutions graphiques innovatives, le concept même du projet, les déclinant progressivement sur des supports de communication imprimés et virtuels : de la brochure origami aux web cards, de la police de caractère au catalogue en ligne.
Studio L’île ha ideato il progetto Craftory Design come un laboratorio di ricerca allo scopo di investigare i patrimoni culturali materiali e immateriali dell’artigianato storico, realizzando pezzi unici e piccole serie in edizioni limitate, rielaborati in chiave contemporanea.
Creando nuovi scenari di tipo culturale, Craftory si pone come un esperimento progettuale e di intelligenza produttiva, raccontata attraverso un altro modo di abitare contemporaneo.
L’identità visiva di Craftory Design, minimal ed elegante segue la stessa strategia narrativa della collezione. Risulta efficace e accattivante perché interpreta, attraverso soluzioni grafiche innovative il concept stesso del progetto, declinandolo di volta in volta su prodotti di comunicazione cartacei e web: dalla brochure origami alle cartoline web, dal font al catalogo online.
CRAFTORY LOGO - FONT - STAMPS
CRAFTORY BROCHURE
